Security Tools Track Risk.
Start Left® Fixes Execution.
Start Left® links Security, Quality & Delivery risks to developers and teams, driving action, adoption, and measurable improvement for true DevSecOps unified velocity.
THE PROBLEM
The Industry Has Been Solving Symptoms—Not Fixing Execution
Tools have been built to scan, enforce, and alert. But they don’t fix broken execution, bad habits, or siloed developer behavior. What's missing is the execution intelligence layer—designed to optimize teams, reduce risk & make security a byproduct of great software.
Executives
Can’t see if engineering or security investments are actually driving impact.
Security
Surface issues, but fail to turn them into meaningful adoption or accountable action.
Engineering
No visibility into who’s creating risk or how to improve team execution.
Product & Delivery
Security slows releases without showing how they impact quality or speed.
25 Years of Backwards Security:
A Timeline of Solving Symptoms
Software teams deserve more than noise—they need real insights, measurable improvement, and execution intelligence that drives action.
THE SOLUTION
How Start Left® Fixes the Real Problem
Great software isn’t an accident—it’s engineered. Start Left® is the execution layer between developers, code, infra, and security—solving what other tools miss: how software is built.
Visibility into risk, maturity, and ROI across engineering & security
Start Left® quantifies engineering and security maturity into trackable execution. Get clear insights that quantifies team efficiency, risk reduction, developer performance, and tool ROI—all in one place.
Governance, adoption, and continuous risk reduction—without friction
Start Left® correlates risks to every team and developers, ensuring adoption, governance, accountability, and contextualized secure code training. Security is engineered, not retrofitted—that's secure-by-design.
Measure and improve developer performance with execution intelligence
Start Left® tracks risk creation at the developer level, offering gamified coaching, upskilling, risk tracking, and workflow intelligence to improve how software is built.
Release faster with fewer risks and less rework
Start Left® eliminates last-minute security disruptions by embedding governance, security, and risk insights directly into engineering workflows—eliminating friction.
Why Start Left®'s Execution Intelligence Is the Missing Layer
Traditional tools focus on tracking and reporting, but they don’t improve execution. Security tools surface risks. Observability tools measure performance. Compliance tools enforce policies. But none of them connect risk to execution, optimize developer impact, or fix how software is built.
| Feature | Capability | Start Left® | ASPM | CSPM | DevOps | GRC |
|---|---|---|---|---|---|
| Developer & Team-Level Risk & Execution Analytics | ✅ | ⚠️ | ❌ | ⚠️ | ❌ |
| Embedded Security Through Better Engineering | ✅ | ❌ | ❌ | ❌ | ❌ |
| Risk Prevention Across Security, Quality & Efficiency | ✅ | ⚠️ | ⚠️ | ⚠️ | ❌ |
| Governance & Continuous Adoption Metrics | ✅ | ⚠️ | ❌ | ❌ | ❌ |
| Developer-Centric Execution Optimization | ✅ | ❌ | ❌ | ✅ | ❌ |
| Unified Risk & Tool Consolidation Across CI/CD | ✅ | ⚠️ | ❌ | ⚠️ | ❌ |
| Embedded, Contextual, Gamified Learning & Analytics | ✅ | ❌ | ❌ | ❌ | ❌ |
| Risk Score for Third-Party Risk Management (TPRM) | ✅ | ⚠️ | ❌ | ❌ | ❌ |
How It Works
1
Measure Execution
Understand how developers build, collaborate, and introduce risk—down to the individual and team level.
2
Guide Improvement
Eliminate bottlenecks, upskill developers, and reinforce good habits with gamified coaching.
3
Embed Security Without Friction
Make security part of the delivery pipeline—no gates, no blockers, just better software.
Consolidate Tools With Start Left®
100%
Customers see value day 1
5 - 6
Average tools avoided or consolidated
1/2
The cost of legacy tools
US Patents: 11,080,162 & 11,288,167
We Engineered SPM Before It Had a Name—Then Moved Beyond It.
Before ASPM & DevSPM were coined as categories, we already had them built and patented.
But the problem isn't posture—its execution.
Start Left®
aligns engineering, security, and business outcomes to drive real adoption, governance, and actions with execution intelligence.
✅ Not just another ASPM or DevSPM – We go beyond posture management to optimize engineering execution.
✅ Security that drives excellence – Align risk insights with software quality and team performance.
✅
Patented innovation, proven results
– We built the foundation for ASPM & DevSPM—then engineered what’s next.
Start Left® isn’t just another SPM—we’re the next evolution.
Engineering Excellence Starts Here
See how Start Left® transforms execution intelligence, developer coaching, and security governance.
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